The company's outstanding brand performance in the capital market sector was recognized in the B2B Brand of the Year category, earning the Silver award, and the Turnaround Brand of the Year category, earning the Bronze award.
The SLIM Brand Excellence Awards is a distinguished platform that recognizes outstanding achievements in brand excellence at the highest level in the country.
It celebrates exceptional efforts, strategies and remarkable brand stories, encouraging performance, and enhancing brand equity while inspiring marketers to reach international standards.
First Capital's success in securing both the B2B Brand of the Year - Silver and Turnaround Brand of the Year - Bronze awards was a recognition of their agile thinking, strategic prowess, capital market expertise, and research-backed decision-making process.
Furthermore, their remarkable financial performance amid challenging macro-economic conditions has showcased First Capital's resilience and industry savviness, ensuring profitability while exceeding customer expectations.
The company's ability to turn around its financial performance and achieve its highest-ever profits within the financial year, coupled with its pivotal role in not only pursuing business motives but also contributing significantly to the economic turnaround of the country, has been duly noted in the rigorous evaluation process conducted by SLIM.
Gamika de Silva, Group Chief Marketing Officer of Janashakthi Group, shared his insights on company’s accomplishments, stating,
"Over the course of First Capital's distinguished four-decade legacy, the commitment to performance has been evident.
With strong leadership and an extensive team of professionals, First Capital has been dedicated to bringing value to its stakeholders.
However, this dedication goes beyond strategies for consistent growth and enduring success; it involves shaping the First Capital brand to embody shared values and collective efforts, creating a powerful brand with a national purpose.
This marks only the beginning of a journey filled with many more milestones."
Randinith Madanayake, Head of Marketing at First Capital, expressed these thoughts stating,
"We are delighted with our two victories in this year’s SLIM Brand Excellence Awards.
Our brand has undergone a significant evolution over the years, and we take pride in our success in delivering on our brand promise and embodying our ethos of 'Performance First.'
With a renewed vision and a mission to enhance the lives of all Sri Lankans through financial solutions, we are confident that our brand journey will yield further success in the years ahead, and more consumers will embrace our commitment.”
With strong emphasis on upholding stability, fostering a competitive advantage, and providing an exceptional customer experience, First Capital focuses on staying true to its ‘Performance First’ ethos.
First Capital stands strong with robust fundamentals, dedicated teams, and the support of the Janashakthi Group, allowing it to weather challenging market cycles.
The organization is actively expanding its reach and significance by embracing an evolving digital platform, bolstering its digital capabilities, and integrating its operations.
These efforts are aimed at transforming client experiences, fostering operational efficiency, and driving overall growth & sustainability.
Photo Caption Left to Right First Capital team with the Award for B2B Brand of the Year - Silver and First Capital team with the Award for Turnaround Brand of the Year - Bronze