The report determines the most reputable companies based on innovation, governance, and citizenship.
When the most reputable company, BMW, was asked about its success, it responded that the greatest tool it possesses is in-person customer interaction.
“In short, business is people,” BMW said in a statement. “And even though we have the great tools of internet and social media, face-to-face interaction is an integral component in maintaining a strong corporate reputation.”
Other major brands on the list include Apple, Nestle, Ferrero and Amazon.com
See the full list below:
BMW Group
Google
Daimler
Rolex
LEGO Group
The Walt Disney Company
Canon
Apple
Sony
Intel
Microsoft
adidas
Nike
Volkswagen
Rolls-Royce Aerospace
Nestle
Samsung Electronics
Johnson & Johnson
Michelin
Ferrero
Levi Strauss & Co.
Philips Electronics
Nintendo
Amazon.com
Colgate-Palmolive
L'Oreal
Visa
Bridgestone
Panasonic - Formerly Matsushita Electric Industrial
Robert Bosch
Danone
3M
BBC
Kellogg's
Toyota
Hewlett-Packard
Giorgio Armani
Pirelli
FedEx
IBM
The Estee Lauder Companies
Volvo Group
IKEA
LVMH Group (Moet Hennessy - Louis Vuitton)
Goodyear
Barilla
Deutsche Lufthansa
Dell
Mastercard
Whirlpool
Caterpillar
H.J. Heinz
Fujifilm
Marriott International
Boeing
Hugo Boss
Toshiba
Swatch Group
Cisco Systems
Hilton Worldwide
Honda Motor
Siemens
Procter & Gamble
UPS
Ford
Texas Instruments
The Coca-Cola Company
Lavazza
Heineken
General Electric
Unilever
Electrolux
InterContinental Hotels
Campbell Soup Company
Airbus
Oracle
Starwood Hotels & Resorts
eBAy
LG Corporation
Bayer
Hershey Company
Xerox
Schneider Electric
SAP
Roche
Deere & Co.
SAS
DuPont
Abbott Laboratories
Bacardi
Diageo
Eli Lily
American Express
Carlsberg
PepsiCo
General Motors
Ahold
GlaxoSmithKline
Bristol-Myers Squibb
Anheuser-Busch InBev