The global giant first entered the country in 2016 with the rebranding of Hatton National Bank together with Sri Lankan partner MND.
About Interbrand
Established in 1974 and an opinion leader in the field of value-based brand management, Interbrand was the first brand consultancy to recognize the significance of a brand as a business asset and introduce the brand valuation concept.
With a network of over 33 offices in 27 countries, Interbrand’s combination of rigorous strategy, analytics, and world-class design enables it to assist clients in creating and managing brand value effectively, across all touchpoints, in all market dynamics.
Its annual Best Global Brands report, the definitive guide to the world’s 100 most valuable brands and now in its 17th year, valuates each brand’s financial performance, role, and strength through a five-step Economic Value Added methodology which is also the first of its kind to be ISO certified.
The Best Global Brands report reveals the Anatomy of Growth, and features an insider’s view of how great brands grow great businesses.
In addition Interbrand recently launched the inaugural Interbrand Breakthrough Brands report, in partnership with Facebook, Ready Set Rocket, and the New York Stock Exchange.
The report is unique in that it examines emerging companies that are brand-led – organizations that have both unique business models and strong brands.
The report complements Interbrand’s Best Global Brands report by putting a spotlight on emerging brands – especially those that are affecting change and embodying growth.
Interbrand’s portfolio of services include research and analytics to gain deep understanding of unmet needs and opportunities related to brands, customers or markets; strategy that defines the purpose, identity, and role of brands to create differentiation and value for businesses; the creation and integration of products, services, behaviours, communications, and environments that build holistic experiences that connect people and brands in unique ways; and strategic planning, technology platforms, and internal engagement that bring a brand experience to market and strengthen internal marketing and brand management capabilities.
Interbrand’s impressive portfolio of clients include brand leaders in every industry, category and segment including HSBC, American Express, Credit Suisse, Barclays, Swiss Re, Allstate, and Bank of America in financial services; GE, Shell, IBM, KPMG and Godrej in diversified sectors; FedEx, UPS, DHL, British Airways, KLM, Thai, Iberia, Lufthansa, Singapore Airlines and Maersk in logistics and transportation; Unilever, P&G, Nestle, Kraft, Nivea, Knorr and Wrigley in CPG/FMCG; FIFA, Rugby Football Union, Ryder Cup, USGA and Sochi Olympics in sport branding; Gucci, Prada, Rolls Royce, Cartier, Piaget, Hugo Boss, Bulgari and Remy Martin in the luxury segment; as well as cities, regions and nations such as Edinburgh, Johannesburg, Monitoba, South Korea, Holland and Chile.
Interbrand also created the first Korean Top 100 brand, Samsung, by introducing the brand value concept to the conglomerate and propelling it to the 7th most valuable brand ranking in the Best Global Brands table, worth over $45bn in 2015.
About MND
Interbrand’s Sri Lankan partner, MND, has branded and repositioned many of Sri Lanka’s most renowned and respected brands, including Aitken Spence PLC, Elephant House, Goodhope PLC, Lion Lager and Ceylinco Life.
The brand consultancy brings over two decades of experience in brand strategy and positioning, brand architecture, brand identity development, packaging design, and engagement strategies that involve employees as brand assets, resulting in new mindsets and behaviours by individuals and teams.
Pictured L – R : Pictured L - R :
Rahul Bansal - Brand Strategist Interbrand, Nilmini Jayasinghe - Consultant MND ( Michel Nugawela Designs ), Ashish Mishra - MD Interbrand India, Michel Nugawela - MD , MND and Sri Lanka representative for Interbrand, Rajeewe Meewakkala - Consultant MND