The campaign was launched on the company’s official Facebook page, and anyone could partake if they wanted to.
Parents were requested to upload and share a family picture in celebration of Children’s Day, along with the hashtag #HNBFChildrensDay2021.
As a fully virtual campaign, participants are free of any risks and can engage with no limitations and a worry-free state-of-mind.
The company witnessed an abundance of participants with positive engagements, and announced that it would be reviewing the submissions and shortlisting a “Top 10” list with those eligible to receive exciting rewards, during the month of November.
Commenting on the campaign, HNB FINANCE Marketing Head Udara Gunasinghe said
“Nurturing the habit of savings in children from a very young age will help embed this conservative habit for life, and we must engage with them in captivating and exciting ways to make them also enjoy the experience of saving and feel rewarded.
Not only does the Yalu savings scheme offer consistent and robust interest rates, but it also rewards children who save regularly, with various valuable gifts ranging from violins and guitars to drones, scooters, cycles and more.”
“We consider it our responsibility and privilege to help mould and support our future generation as they work and grow to create a better society and world.
Parents have a major part to play in their development, by inculcating great qualities among children, and as a responsible organisation, we are compelled to do everything in our power to encourage and inspire children for a better future,” he added.