In keeping with the Government’s ICT policy, the Department of Pensions has launched a Digital Identity Card for Pensioners in partnership with Sampath Bank, a pioneer in technological innovations and one of the key stakeholders in the banking industry that uses state of the art digital technology in providing banking services to its customers.

Commercial Bank’s signature Children’s Savings Account ‘Arunalu’ partnered with ITN by sponsoring a fun filled event for children at the Leisure World Theme Park at Kaluaggala, Hanwella to recognise and reward youngsters in commemoration of World Children’s Day on Wednesday, 1st October.

Huawei is transitioning to a big player with premium options and already has concrete results to show.

Joins region’s leading banks on The Asian Banker ‘500 Largest and Strongest Banks’ list.

Leo Burnett Solutions Inc., (LBSI) the local office of the global advertising network Leo Burnett Worldwide, created history by winning the first-ever gold metal for Sri Lanka at Spikes Asia 2014.

Barclays has agreed a £2m trade loan to digital marketing firm 77Agency to help them land blue-chip contracts.

Coca-Cola has announced a $3bn cost-cutting plan during its third-quarter earnings report, having noted a flat growth in revenue to $12bn for the quarter.

Omnicom has revealed a 7.4 per cent increase in worldwide revenue to $3,749.6m for the third quarter of 2014, as well as total pre-tax charges of $8.8m on its failed merger with Publicis Groupe.

Could things be looking up for Yahoo CEO Marissa Mayer? The company reported sales up $1.09bn in the third quarter, 1.5 per cent more than a year earlier.

Piramal Glass Ceylon PLC (PGC) has announced its 1st half year results for the Financial Year 2014-15 with a marginal 3% growth in turnover from Rs. 2,476 Million in FY14 to Rs. 2,558 in FY15 with a PAT of Rs. 170 Million as compared to Rs.377 Million in F2014 (which includes a profit of Rs.267Mn from Land sale.).

With consumers now more digitally engaged than ever before, there is a greater need for marketers to carefully consider their approaches to display media in order to reach customers with effective personalised messages. This is true across all channels, none more so than digital display advertising.