Held on February 25, 2018, starting from the Galle Face Green, the first-ever IRONMAN 70.3 Colombo covered a harrowing 70.3 miles (122 km) course spread out among sections that encompassed swimming, cycling and running.
Importantly, Elephant House and Keells Krest served as the "Official Food, Beverage and Ice Cream Partners" for this thrilling race, which featured over 800 triathletes from Sri Lanka and abroad.
In fact, there were close to 400 international triathletes registered for the race, representing India, UK, France, Australia, USA, Singapore, Brazil, Argentina, etc.
A home-grown local brand that is backed by 150 years of tradition, Elephant House has always supported, and will continue to encourage, national initiatives that uplift the people of Sri Lanka.
Well-respected for its high quality and emphasis on enjoying the goodness of life, Elephant House has also become increasingly known for its refreshing isotonic sports drink F5, as well as its FitO fruit drink range, the go-to beverages for fit and active consumers.
Further, Elephant House is the market leader in Sri Lanka's frozen confectionary arena, with its dedicated ice cream ranges for youth, Wonderbar and Wondercones, beloved by customers, as are the delicious and trusted Keells Krest range of processed meat products and snacks that have been trusted by the Sri Lankans for bringing taste, convenience and wholesome goodness to the table with an emphasis on quality over three decades.
"As proud partners of the first-ever IRONMAN 70.30 Colombo, Elephant House and Keells Krest played pivotal roles in sustaining performance and quick recovery for the more than 800 athletes attending this race, by providing the food, drinks and ice cream that refreshed them and the spectators that showed up at Galle Face Green on February 25 to cheer them on," commented Belindra Weerasinghe, Category Head – Elephant House Beverages, Vice President, John Keells Holdings (JKH).
Photo caption : Handing over the sponsorship.