Initiated in 2012, the event has snowballed over the years to include numerous aspects of social services related to youth empowerment by encouraging academic and extracurricular activities.
Hosted across 17 CRYSBRO production facilities, the programme conducts competitions for children belonging to the CRYSBRO family in a bid to showcase and develop their talents.
“Sri Lanka needs future leaders and we believe that the best way to encourage our youth along this path is through a combination of academic activities to hone their intellect, and extracurricular activities like sport, art, dancing and music.
By encouraging participation in all of these activities instead of emphasising only one, we hope to inspire and mould better leaders for a better tomorrow through SISU DIRIYA,” Ranjana Mahindasiri, Group Human Resources and Administration Manager said.
Under the initiative, annual competitions in art and dancing are held for children of the CRYSBRO family.
The winners of these competitions are thereafter given the opportunity to showcase their talents to a live audience during the annual Colours Night and gala event at the conclusion of the programme.
The finale of the SISU DIRIYA programme culminates in a day-long programme held at the Head Office including art workshops for students and parents conducted by the State Advisory Board for Visual Arts and a workshop on the practical uses of art and various art forms conducted in collaboration with Pentium Paints.
In further encouragement of the artistic talents showcased during the competitions, CRYSBRO prints the art work of winners on books which are then distributed with stationary items needed for the school year.
Children are also provided gift vouchers for other prizes by CRYSBRO together with the Welfare Association.
The SISU DIRIYA initiative has also grown to include book donations to the libraries of rural school while also establishing the necessary infrastructure for them.
“SISU DIRIYA began as an initiative to uplift the academic achievements of our children.
Over the years the initiative has evolved to support students at each educational level as well as other talents and passions.
We are honored to play a role in the development of young minds and the development of our future leaders,” Mahindasiri said.
Students accepted to universities, and those who have passed the Grade Five Scholarship Exam as well as students sitting for the Ordinary Level exams are eligible for scholarships provided by CRYSBRO. Internships are also provided to students in agriculture, food science and animal husbandry in a wide range of institutes.
Established 47 years ago, CRYSBRO has grown at a steady pace to become a Group of companies with 6 subsidiaries and an employee base comprising 1200 individuals.
CRYSBRO operates among 17 business locations and markets 39 poultry products.
Today, CRYSBRO has grown at a steady pace to emerge as Sri Lanka’s first and most sophisticated, fully vertically integrated poultry producer with operations spanning grand-parent, parent farms, hatcheries, broiler farms, processing plants and feed mills.
CRYSBRO is fully compliant with industry related standards including ISO, BRC, HACCP and other local regulatory standards.
The thriving ‘Farm-to-Fork’ concept has been at the core of the Company’s success, and which in turn has provided unprecedented support for numerous stakeholders including direct and indirect employees, out growers, domestic maize farmers, and ultimately, the Sri Lankan consumer.
CRYSBRO uses state of the art technology and a computerized system to ensure the high quality, nutritious value and the safety of its products in the most natural way.