Working with child psychologists, nutritionists and educators, the platform aimed to keep young minds active and engaged while also helping children be healthy and happy.
This digital platform was launched to address growing concerns of parents across Sri Lanka on how to engage children in learning during lockdown and cope with the disruptions to lives and access to nutritious food, the fear caused by the pandemic and fear for the health of loved ones that affected a child’s wellbeing.
This platform provided a social-emotional learning platform to help children and parents understand the importance of routines and consistency for balanced health and wellbeing, effective family communication, effective nutrition habits and, engaged children in learning activities with the participation of experts like child psychologist Giselle Dass and nutritionist D. H. Liyanage.
The popular Samaposha Dinana Daruwo programme was conducted at preschools and schools with educators and experts on child mental health and nutrition and, by launching the platform on the Samaposha Facebook page, the brand was able to continue supporting children to learn and to build better nutrition and mental health habits for the lockdown period and after.
Commenting on the launch of “Samaposha Dinana Daruwo” digital platform, Jayanga Perera, General Manager, Marketing, CBL Food Cluster, stated, “the children of today, are the leaders of tomorrow and at CBL Samaposha we have always felt it our civic duty to ensure that we provide the best nourishment for their development, both in terms of a healthy breakfast and activities that help enliven their young minds.
We are immensely proud of the positive impact the ‘Dinana Daruwo’ digital campaign has made in supporting our nation’s children.”
Samaposha is the flagship brand of CBL Plenty Foods (Pvt) Ltd, a fully owned subsidiary of the CBL Group - one of Sri Lanka’s leading food conglomerates and strong advocate for children’s health, wellness and wellbeing.
Log onto the Dinana Daruwo platform available on the Samaposha Facebook page.
