The present era is increasingly focusing on people’s keenness to learn, where individuals who are bold, intellectual, and discerning are embraced across the globe.
Aptly responding to these needs, the Sri Lanka Institute of Marketing (SLIM) offers a myriad of courses that aims to produce futuristic marketers while elevating marketing to new heights in Sri Lanka.
For the fresher who is determined to take the first milestone step into the career of his or her dreams, the Professional Certificate in Marketing (PCM) opens new doors to gain hands-on practical knowledge and thorough theoretical knowhow under the guidance of some of the most qualified marketers and professionals in diverse spheres.
Moving out of the mainstream, traditional framework of marketing, the Professional Certificate in Marketing offers students the opportunity to understand the foundations of marketing in current local as well as global corporate contexts.
A core marketing orientation, the programme helps aspiring students venture into a career in marketing or young entrepreneurs to strategically launch their businesses.
The Professional Certificate in Marketing is the ideal stepping stone for students awaiting their Ordinary Level or Advanced Level examination results, Junior Marketers interested in learning the ropes in marketing, Mid-level Marketers seeking to incorporate conceptual understanding into day-to-day operations, or professionals looking to add value to their line of work.
The programme integrates the key marketing strategies with basic concepts such as Nature and Scope of Marketing; Marketing Mix and Marketing Environment; Segmentation, Targeting, and Positioning; Consumer and Organisational Buying Behaviour, Marketing Research and Digital Marketing.
Taking this a step further to equip students with the skills required by the digital era at the end of the programme, the Professional Certificate in Marketing develops a clear understanding on Digital Marketing as well as Marketing Planning and Control.
With the successful completion of the Professional Certificate in Marketing, students gain direct entrance to complete the Postgraduate Diploma in Marketing Management or CIM right here at SLIM, paving a clear, well-grounded pathway to pursue a recognized British MBA in Marketing in collaboration with the Wrexham Glyndwr University.
The Sri Lanka Institute of Marketing (SLIM) is the apex body for marketing in Sri Lanka that envisions to lead the nation’s efforts towards economic prosperity and sustainability.
Dedicated to the continuous development of marketing practices and concepts to progress with the evolving world, the Institute seeks to establish marketing as the driving force that enhances businesses and national value in Sri Lanka.
Setting priorities straight to deliver optimum value for students, SLIM offers highly advanced higher education programmes along with personalised workshops and training programmes that are on par with global standards.