Top business members of the calibre of former Chairman - Unilever Sri Lanka and Director of John Keells Holdings PLC Amal Cabraal, Chairman - Hemas Holdings Husein Esufally , Chairman - Jetwing Hotels Hiran Cooray, Chairman - Siddhalepa Group Asoka Hettigoda, Managing Director - Mlesna Anslem Perera and Managing Director – Sarva Integrated Chrishantha Jayasinghe will be discussing “How to future proof Sri Lankan Brands” and ‘How to Nurture and Develop a Sri Lanka Brand”.
The sessions will be moderated by CEO of CBL Imal Fonseka and Deputy General Manager – Marketing Niroshini Pethiyagoda of SLIC.
The conference comprises of the inauguration on 11th May evening where Prof Al Ries will give the keynote and set the stage for the technical sessions the following day.
During the technical sessions on 12th of May topics such as “ Positioning Brands in the Digital Era “ , “How to Future Proof Brands “, “Building a Brand with a visual hammer and a verbal nail” and “Positioning Strategies in Crowded Consumer Mind” would be presented and discussed.
The 15th CIM Annual conference will be held on May 11 and 12 at the BMICH on the theme “Positioning and Branding for the Future.”
The keynote speaker for the event is renowned branding and positioning guru Al Ries along with his daughter Laura.
Al Ries first rose to fame when a series of articles on a new concept called “Positioning” authored by Al Ries and Jack Trout appeared in Advertising Age.
The positioning idea took the ad world by storm and was voted by AdAge as one of the most important advertising ideas of the past 75 years.
The Chartered Institute of Marketing is the largest community of professional marketers in the world with 100 years of heritage delivering education, membership and insight offerings to the marketing and sales profession.
As the world’s largest institute for professional marketers with over 35,000 members globally, CIM places great emphasis in maintaining high standards of quality and integrity and as such, develops and sets standards within marketing landscapes of UK and other regional countries in which it operates.
The CIM qualification is the only marketing qualification recognized by the Royal Charter of the United Kingdom.
The CIM Sri Lanka Region is the first international branch of CIM UK and comprises of the largest number of members, both professional and students, of CIM outside the UK.
Celebrating the 20th Anniversary this year CIM SL has always campaigned for high professional standards, greater recognition for the profession and marketing excellence in Sri Lanka, through education, training and continuous professional development (CPD).