Prima Kottumee, a popular brand which has captured the youth with its characteristic vitality, has, for the 6th consecutive year, produced an exclusive calendar with a special focus on youth and stressing on the brand’s ‘Hot & Spicy’ nature.
Importantly, Prima Kottumee has provided a gateway, particularly, for youth from rural areas to enter into the country’s lucrative modeling industry.
Holding this annual events, Prima Kottumee has extended its helping hands to thousands of youth across the island to realize their cherished dream of becoming mainstream models or actors in the show business or in modeling.
Renowned photographer Lakshmanan Nadaraja took the snaps of the models who posed for Prima Kottumee calendar.
The models were trained and groomed by former Miss Sri Lanka for Miss Universe, Rozanne Diasz. It was those models who were performed at the Prima Kottumee fashion show.
A rigorous selective process was adopted in screening prospective modes for the Prima Kottumee Calendar through a ‘Model Hunt’ which was conducted through television and radio ads as well as the Prima Kottumee website and via e-mail and Facebook. The Model Hunt yielded an overwhelming response.
Twenty four models were screened and selected out of thousands of applications received. The candidates were selected by an independent panel headed by Ms. Rozanne Diasz in a technically perfect screening process.
Kottumee fans then voted for their favorite male and female contestant via a voting app launched on Prima Kottumee’s official Facebook page.
Prima Kottumee awarded a six month’s modeling scholarships for the 24 models to be trained under the guidance of Ms. Rozanne Diasz at Zsaid Images modeling academy, in addition to they being showcased at the fashion show and featured in the 2015 brand calendar.
An interesting aspect of this year’s fashion show is the showcasing the talents of the past models who have made successful careers as models or actors and who proved their mettle at the previous Prima Kottumee Model Hunts.