The grand finale of “Viva Ginger Rasa Gamma” activation was held on the 21st February at Zoysapura Grounds, Moratuwa to mark this key milestone.
A large gathering of consumers were part of this fun-filled event. Many energy games were available for the consumers to display their energy.
The new Viva Ginger flavour combines the goodness of milk and malt together with the comforting taste of ginger flavour, which has been specially tailor made for Sri Lankan palates.
The company took this initiative to make Viva Ginger accessible to as many consumers as possible through competitive pricing and island wide distribution, so that all Sri Lankans can enjoy a refreshing and energizing cup of Tea.
“Today Sri Lankans can experience a refreshing tasty cup of tea by adding Viva Ginger to their plain tea,” stated Viva Brand Manager, Mohan Gamage.
The new Ginger variant is well-received by many malt consumers across the island.
With the successful launch of Viva Ginger, GSK is optimistic about growing its market share within the Malted Food Drink category.
“We want Sri Lankan consumers to enjoy this novel product.
Viva Ginger combines exciting flavour of Ginger along with Energy from Viva making your cup of tea a delightfully rich experience,” said GSK Category Manager Darshana Jayasinghe.
Viva is a brand of GlaxoSmithKline, the world’s leading research-based pharmaceutical and healthcare company committed to improving the quality of human life by enabling people to do more, feel better and live longer.
GSK with its research and development capability combined with consumer insights developed this Ginger flavoured malted food drink especially for Sri Lanka, catering to the local palate.