Featuring on the 40 meter long digital screen, the ads show a progressive sandwich build made special by a dollop of Branston, with each layered to create four phrases associated with the brand; “Make it Special” “Make it, Take it” “Get Making” and “Happy Making”.
Victoria Adams, Branston brand manager at Mizkan Euro, said: “It’s been an exciting year for Branston. We have had a number of new product launches as well as investing significantly in an increased media presence. These out of home ads feel like a natural progression of that.”
The out of home campaign forms part of a £1.9m Branston brand campaign which runs from November through to February 2015, continuing the “Make it Special, Bring out the Branston” message, but also looking to inspire London commuters when it comes to their lunch on-the-go.
Executive creative director, Paul Jordan at mcgarrybowen commented: “This campaign celebrates the Great British sandwich, those homemade masterpieces which are made even more special by the addition of Branston pickle. We hope we can use National Sandwich Day to inspire even more people to make more sandwiches, with more Branston Pickle."
