The life insurance market leader achieved its second successive five-mark improvement in its Trust Index™ score in 2022, enhancing its overall rating by Great Place to Work®.
The employee experience is assessed based on the five principles of Credibility, Respect, Fairness, Pride, and Camaraderie in the Trust Index© Survey, while existing people practices are assessed via a Culture Audit© Management Questionnaire.
Ceylinco Life met the global assessment standards required to be Great Place to Work-Certified™ in 2020 and 2021 as well, and was ranked among the 10 Best Workplaces in Sri Lanka’s Banking, Financial Services and Insurance (BFSI) sector in 2021 by Great Place to Work®.
In the latest survey, Ceylinco Life was accorded the top rating for the key focus areas of ‘Corporate Image,’ ‘Meaningful Values’ and ‘Integrity,’ and was ranked above the average achieved by the 50 best ‘Great Workplaces’ in terms of statements related to ‘Management Competency,’ Physically Safe place to Work,’ ‘Management Vision’ and ‘Credibility.’
Notably, Ceylinco Life’s ratings for key focus areas were similar for both genders of employees, the Company said.
The survey covered 100 per cent of Ceylinco Life’s full-time employees.
“While trust between employees and management is always important, it becomes absolutely mission-critical in times of challenge,” Ceylinco Life Managing Director/CEO Mr Thushara Ranasinghe noted, commenting on this latest accolade.
“We are therefore most encouraged to learn that we have consistently improved our Trust Index score over the past two years, arguably among the most adverse in recent memory.
The Great Place to Work survey reaffirms that Ceylinco Life continues to make strides in enhancing workplace culture.”
Great Place to Work® is the global authority on high-trust, high-performance workplace cultures.
Through proprietary assessment tools, advisory services, and certification programs, including Best Workplaces lists and workplace reviews, Great Place to Work® provides the benchmarks, framework, and expertise needed to create, sustain, and recognise outstanding workplace cultures.
Adjudged the ‘Most Valuable Life Insurance Brand in Sri Lanka’ in 2022 by Brand Finance, Sri Lanka’s Service Brand of the Year by the Sri Lanka Institute of Marketing (SLIM) in 2021 and the winner of the SLIM Kantar Peoples Award as the Most Popular Life Insurance Company in Sri Lanka for the 16th consecutive year, Ceylinco Life has been the country’s leading life insurer for more than half of the 34 years it has been in existence.
Other accolades won in respect of 2021 include the ‘Most Popular Service Provider’ in Sri Lanka’s Life Insurance industry in 2021 by LMD, the ‘Most Valuable Life Insurance Brand’ in Sri Lanka by Brand Finance, and one of the 10 Most Admired Companies in Sri Lanka by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA).
Ceylinco Life has close to a million lives covered by active policies and provides innovative life insurance solutions which offer protection while de-risking the goals and ambitions of the Company’s policyholders.