Softlogic Life to introduce AI powered Health, with Face Recognition Health Score

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Published in Healthcare & Insurance Thursday, 23 January 2025 02:10

Softlogic Life to introduce AI powered Health with Face Recognition Health Score

Businesscafe - Softlogic Life Insurance PLC that has achieved numerous accolades and established first mover positions across a number of frontiers of the insurance industry is excited to introduce AI powered Health, with Face Recognition Health Score.

The Company which believes that improvements which can be developed in business are Infinite, has proclaimed Year 2025 to be “Infinite by Nature” and as part of its boundless drive will launch the latest technology that enables a Health Score by a simple face scan of an individual.


This AI powered Health Management tool is likely to secure the well being of policyholders through consistent management of their Health Score which will also be tagged to attractive rewards.

As the Insurer with the largest customer base in Sri Lanka, the Company announced its latest technology driven proposition designed to redefine how Sri Lankans approach their health and well-being.


Leveraging cutting-edge artificial intelligence (AI) and facial recognition technologies and predictive analysis, the pioneering ‘Health Score’ application empowers customers of Softlogic Life to proactively monitor their health and make informed decisions on managing their health even before an issue arises.

Softlogic Life has consistently demonstrated its commitment to enhancing the lives of Sri Lankans through impactful initiatives as the best health insurer in Sri Lanka, with its iconic ‘Leda Leda’ campaign launched in 2018.


The brand inspired an industry and cultural shift by promoting a positive and an inspiring concept of ‘Honda Leda’ (Good Sicknesses) to help Sri Lankans to live healthy across all domains with the promise that, the company will be there to take care in case of any unwanted sicknesses.


Taking this commitment a notch higher, Softlogic Life aims to further establish itself as Sri Lanka’s premier health insurer who is proactive, forward-thinking and leverages latest technology to deliver impactful solutions for its customers through Softlogic Life’s “Health Score” which is set to revolutionize the industry.

This groundbreaking initiative underscores the company’s commitment to empowering users with the tools to take control of their life, especially their health journeys while promoting proactive and healthy lifestyles nationwide.


At the heart of this innovation lies a roadmap that encourages people to envision and realize their ideal future.


By leveraging the power of habits, the solution helps bridge the gap between their current and desired states, inspiring and motivating users through rewards with literally every scan they take.

The solution offers a state-of-the-art facial recognition feature powered by artificial intelligence that tracks key health metrics such as body mass index, blood pressure, pulse, and stress levels.


With personalized health reports, users are able to obtain a Health Score along with a detailed breakdown to understand an indicative status of their health.


Based on the scans, proactively, the solution alerts users to potential health risks, such as a predisposition to diabetes, so that actionable daily health tips can be followed to mitigate risks.


By scanning their faces and achieving good health scores, users can earn rewards that celebrate their commitment to wellbeing.


Designed with confidentiality and data protection at its core, the App ensures all health data is securely processed and stored, empowering users to take charge of their wellbeing.

Iftikar Ahamed, Managing Director of Softlogic Life, commenting on the launch said;


“With the largest number of lives covered in the market and with the largest health portfolio, Softlogic Life is fully committed to seeking ways in which policyholders can be potentially protected.


The Health Score application we believe is likely to provide an easy and convenient way in which any initial health issues can be picked up for further investigation, resulting in an avoidance of poor health and also a reduction of health costs.


This groundbreaking initiative we feel will create a paradigm shift in the industry and showcase the power that technology can bring about to improve well being for all of us.


The Health Score is an indication of the status of your health, and the intention is not to replace medical expertise but to be a proactive partner who can provide meaningful guidance.”

Read 28 times Last modified on Thursday, 23 January 2025 02:18