Sri Lanka’s life insurance leader said more than 1,000 policyholders would receive gold and -- in a concession to the times we live in -- supermarket shopping vouchers as consolation prizes, in a prize bag worth over Rs 30 million that can be won between October 2021 and August 2022.
Six bi-monthly draws will take place during the promotion period to select over 450 lucky winners of a total of over Rs 24 million in gold and another 600 winners of consolation prizes worth Rs 6 million, the Company said.
Ceylinco Life pivoted to rewarding policyholders with gold with Family Savari 14, instead of the overseas holidays and excursions that the promotion’s name implies, to conform with the travel restrictions and safety protocols dictated by the COVID-19 pandemic.
A total of 618 Ceylinco Life policyholders won Rs 30 million in gold in the 14th edition of the promotion, which concluded in September 2021.
Every two months, one grand prize winner will walk away with Rs 1 million in gold while another 75 receive gold worth Rs 3 million under Family Savari 15.
The total value of the consolation prizes presented at each draw would be Rs 1 million.
“Life insurance is about staying power, something that Ceylinco Life has come to represent in many different aspects of its business, from market leadership and claims settlement to policyholder rewards and corporate social responsibility,” Ceylinco Life General Manager Marketing Mr Samitha Hemachandra commented.
“We were determined not to allow the pandemic to derail our Family Savari promotion, and found that the decision to reward policyholders with gold was a popular one.
Gold’s intrinsic and transcendental value is universally appreciated, hence the decision to continue with gold as the primary reward for another year, supplemented by supermarket vouchers as consolation prizes.”
To be eligible to win gold or consolation prizes at the draws, all Ceylinco Life customers have to do is to continue their existing policies with the Company or maintain a minimum account balance in their retirement plans during the promotion period.
Additional winning chances would be given to customers who pay their premiums directly to the company and further chances will be assigned corresponding to the time they have been Ceylinco Life customers.
Intended to stimulate interest in life insurance, encourage policyholders to keep their policies active, the ‘Family Savari’ programme has benefitted more than 26,600 people to date.
Grand-prize winning families at previous Family Savari promotions have visited Australia, Italy, England, Germany, Switzerland, Japan, and France, while other winners have toured China, Dubai, and Singapore.
Ceylinco Life’s Family Savari programme is promoted by four popular brand ambassadors, the Sri Lankan actors Sriyantha Mendis, Sanjeewani Weerasinghe, and Roshan Ranawana and his wife Kushlani who in past editions joined the policyholders on their overseas holidays and local excursions.
Ranked the ‘Most Valuable Life Insurance Brand’ in Sri Lanka by Brand Finance and voted the ‘Peoples Life Insurance Service Provider of the Year’ for a record 15th consecutive year in 2021, Ceylinco Life has been Sri Lanka’s leading life insurer for more than half of the 33 years it has been in existence.
In 2020, the Company was certified as a ‘Great Workplace’ in Sri Lanka by Great Place to Work®, was named the ‘Best Life Insurer in Sri Lanka’ for the seventh consecutive year by World Finance, and recognised as one of the Top 10 ‘Most Admired Companies in Sri Lanka’ by the International Chamber of Commerce Sri Lanka (ICCSL) in collaboration with the Chartered Institute of Management Accountants (CIMA), UK, in 2021.
Ceylinco Life has close to a million lives covered by active policies and is acknowledged as a benchmark in the local insurance sector for innovation, product research and development, customer service, professional development, sustainability, and corporate social responsibility.