The scheme, which will help paying brands engage and understand the user base of Instagram, will provide real-time ad performance data.
The tool will also automatically update paid content producers with data, building on the previous system where brands had to request such information.
However, the update will not include the feature to purchase ad space straight from the picture-based social network's website with brands instead having to contact the company directly to negotiate a partnership.
The picture-centric social network now has over 150 million active monthly users. Additionally, it was found to have over 50 times more consumer engagements than Facebook, in April, making it a desirable network for brands.
