Edging out image sharing site Instagram for the title the pair notched up the greatest increase in active users overall, with Tumblr growing 120 per cent over the past six months and Tumblr rising by 111 per cent over the same period.
This compares with a paltry 2 per cent increase in Facebook’s active base, placing it last in a survey of eight social media platforms; including LinkedIn, Twitter, YouTube and Google+, by Global Web Index.
Despite its rapid rise Tumblr remains a relative minnow, ranking eighth overall with Facebook remaining firmly ensconced at the top – albeit with murmurings that its own days of stratospheric growth may now be numbered.