Cavities is the most common chronic dental problem in Sri Lanka yet it is largely preventable. Clogard’s new campaign educates the public of the life impact of tooth decay and encourages individuals and families towards cavity protection.
“Clogard understands dental cavities are a national issue that can be prevented with sustained efforts,” said Roy Joseph, Managing Director, Hemas Manufacturing (Pvt) Ltd. “As a responsible oral care brand Clogard supports this national initiative by coming forward to drive the public to pledge against cavities to make Sri Lanka a cavity free nation. We felt we had a duty to come forward and help drive this national initiative as we are the number one Sri Lankan cavity preventer who understands the needs of our Sri Lankan consumer and being aligned with Hemas vision of ”Enriching life of our consumers”.
Health Officials confirm the importance of recognising that cavities are preventable and in the early stages reversible, and the need to develop comprehensive programs for prevention and management. Clogard’s proactive campaign towards this intervention for a cavity free Sri Lanka where family unit is an integral enabler towards dental cavity eradication.
According to Dr. Jayasundara Bandara, Deputy Director General, Ministry of Health, Dental Services “Tooth cavities is the single biggest prevalent disease in Sri Lanka. The Ministry of Health has been an advocate and an initiator to eradicate the cavity issue in Sri Lanka since the 1980s. Over the years the incidents of cavities have dropped but still cavities pose a national threat due to its impact on general health and the quality of life.”
“Dental cavities has been a main focal area for the Ministry of Health as it is the main cause for loosing teeth of the elderly which has resulted in more than 22% of 65-year-olds not having a single tooth. Hence combating cavities is a national initiative and the Health Ministry is keen to work towards eliminating cavities in the country. We recognize the importance of cooperation with public and private organizations to achieve progress towards a cavity free Sri Lanka,” he added.
Clogard, successfully combines the time-tested goodness of clove oil and scientifically tested fluoride, making it a unique toothpaste which takes care of the nation’s dental health. This distinctive blend harnesses both nature and science and caters to the oral care needs of Sri Lankan families. Clogard has been recognized and endorsed by the Sri Lanka Dental Association (SLDA) throughout an unbroken period of 15 years.
Dr Dileep De Silva, President, Sri Lanka Dental Association (SLDA) said, “As the foremost dental association in Sri Lanka, we endorse the use of fluoride toothpaste to reduce dental caries in Sri Lanka. The use of fluoride toothpaste has been the main reason for the reduction of dental caries globally”.
As part of Clogard’s national cavity prevention campaign and commitment to oral health, a unique, large scale nationwide consumer promotion initiative titled 'Brush, Pledge and Win' was launched with an objective of encouraging and rewarding consumers who pledge their assurance of keeping their families’ cavity free.
Throughout the 90-day (three months) promotional period, weekly and monthly winners will be selected through a draw. Every month one lucky winner will receive a fixed deposit worth Rs. One million.
This national initiative, led by Clogard, motivates consumers to brush, pledge and win millions for a worthy cause of making Sri Lanka cavity free.
