Planned to ultimately facilitate increased exports into the European market, this new bottling deal by Sri Lanka's beverages pioneer immediately targets sustained expansion into key European markets such as Switzerland, France, Italy and Germany.
This undertaking will be accomplished with the support of Universal Suppliers Limited, Elephant House's official beverages distributor for Europe.
Importantly, this new agreement follows more than 13 years of continuous European market growth for Elephant House Beverages, which already exports to UK, Switzerland, France, Germany, Norway, Italy, Belgium, Denmark and the Czech Republic.
Additionally, the company's beverages unit also exports to most countries in the Middle East, as well as even China, India and Korea.
At the same time, Elephant House has also recorded significant gains in the UK, with its beverages currently being carried at Tesco's as well as the Walmart-owned Asda, the country's first- and second-largest supermarket chains in terms of market share.
“Europe is the next big step for Elephant House in terms of export growth, and we are gearing up for it by expanding our range of offerings so as to meet our strategic goal of significantly expanding our presence.
We are confident that it can achieve even bigger gains in Europe over the coming months, especially considering the already existing demand for Necto, Cream Soda and Orange Barley amongst our European consumers,” said Ceylon Cold Stores PLC Head of Beverages/John Keells Holdings Vice President Daminda Gamlath.