With the intention of launching novel and innovative products to market, Softlogic Life in collaboration with Dialog, has ventured into delivering convenient insurance plans that are accessible across different economic segments.
Adding value to the already established ‘Per Day Insurance’ hospitalization and accident covers, Life Insurance will enable every Dialog customer to enjoy the benefits of a comprehensive life insurance package from Softlogic Life, at an affordable price.
With the objective of enabling a life insurance cover for every Sri Lankan, Life Insurance is positioned to become a pioneering product in the industry, offering from as low as Rs.1 to Rs.10 per day and covers ranging from Rs.100,000 to Rs.1,000,000.
The service also extends life protection up to the age of 70 years through a transparent and hassle-free process with zero documentation.
Also Softlogic Life has collaborated with MILVIK Lanka (pvt) Ltd as the customer service support partner.
The service is exclusively available for all prepaid and postpaid customers of Dialog.
Expressing his views, Softlogic Life Managing Director, Iftikar Ahamed said, “We are proud to partner with Dialog Axiata to introduce this timely Per Day Life Insurance Plan for Dialog’s widespread customer base in Sri Lanka.
The simple life protection product was designed based on two important ethoses: one, offer an adequate life insurance cover for every Dialog customer and two, give Dialog customers the ability to purchase it with ease.”
“Our latest offering will empower Dialog customers to make a worthy choice vis-à-vis their family liabilities and protect their loved ones’ future financial prospects at an affordable price,” Ahamed alluded further.
Softlogic Life ensures reliability and efficiency for Dialog customers in terms of claim settlements, considering its globally award-winning reputation with claim settlements over the years.
In 2016 alone, Softlogic Life has given away health claims worth more than Rs.100 million and settled 80% of their claims within 24 hours.
Mr. Supun Weerasinghe, Group Chief Executive Officer, Dialog Axiata PLC said, “Dialog and Softlogic Life have continued to strengthen their relationship through multiple strategic initiatives in the past.
Per Day Insurance was initially launched to extend Mobile Micro Insurance services targeting the rural masses, and the product continues to gain traction for its convenience.
Life Insurance, the latest addition to our suite of offerings, provides an opportunity for all Dialog customers to receive a special life insurance plan at an affordable price that can be conveniently accessed.”
Dialog customers can now register for the service by dialing #107*1#.
Upon successful registration, an SMS will be sent to the user with details.
For Prepaid customers, a fee will be deducted from their credit balance daily and for postpaid customers, it will be added to their monthly bill.
In the situation of an unfortunate death, the nominee will have to inform the dedicated customer care agent by dialing 444.
After submission of the required documents, the claim will be awarded to the user within 72 hours.
About Softlogic Life
Softlogic Life has rolled out three unique value added services – doctor visits, emergency ambulance and medicine delivery, all to your doorstep.
Also a rate of over 80% claims settled in one day is a testimony of the company’s commitment towards honouring every genuine claim which reiterates the company’s eminent position in health insurance while driving convenience and peace of mind for customers in an emergency medical situation.
The diversity of Softlogic Life’s solutions provides the customer the freedom and opportunity to ‘live life to the fullest”.
Softlogic Life was presented the ‘Innovation of the Year’ Award at the 19th Asia Insurance Awards – the only event of its kind in the region – for bringing revolutionary change to Sri Lanka’s insurance industry.
Softlogic Life was also the recipient of the highest number of awards at the Insurance Industry awards held in India for ‘Excellence in Agency Distribution', 'Excellence in Growth' and 'Technology Innovation' in 2016 and also the award for “Excellence in Claims Settlement” in 2017.
Softlogic Life Insurance PLC, the fastest growing and most innovative life insurance brand in Sri Lanka, is a subsidiary of Softlogic Capital PLC.
The Softlogic Group is considered as one of Sri Lanka’s most diverse and fastest-growing conglomerates, with interests in healthcare, retail, ICT, leisure, automobiles and financial services.
Significant stakeholders in the company also include FMO and DEG, who are rated ‘AAA’ Development Financial Institutions from the Netherlands and Germany, respectively.
About Dialog Axiata Group
Dialog Axiata Group, a subsidiary of Axiata Group Berhad (Axiata), operates Sri Lanka’s Leading Quad-Play Connectivity Provider.
Dialog Axiata Plc, listed on the Colombo Stock Exchange, supplements its market leading position in the Mobile Telecommunications sector with a robust footprint and market presence in Sri Lanka’s Fixed Telecommunications and Digital Television markets through its fully owned subsidiaries Dialog Broadband Networks (Private) Ltd (DBN) and Dialog Television (Private) Ltd., (DTV). Dialog Axiata Group is Sri Lanka's largest Foreign Direct Investor (FDI) with investments totalling over USD 2.1Billion.
A winner of six Global Mobile Awards, Dialog has the distinction of being voted by Sri Lankan Consumers as the Telecom Service Provider of the Year for six years in succession at the SLIM-Nielsen People's Choice Awards.
Dialog was also voted by Sri Lankan consumers as the Internet Service Provider of the Year, and has topped Sri Lanka’s Corporate Accountability rankings for the past six years in succession and is an ISO 9001 certified company.
The Company has received numerous local and international awards including the National Quality Award and Sri Lanka Business Excellence Award.
Dialog has been at the forefront of innovation in the mobile industry in Sri Lanka since the late 90’s, propelling the nation’s mobile telephony infrastructure to a level of advancement on par with the developed world.
The company delivers advanced mobile telephony and high speed mobile broadband services to a subscriber base in excess of 11.8 Million Sri Lankans, via 2.5G and 3G/3.5G and 4G networks.
Photo Caption : Mr. Supun Weerasinghe, Director / Group Chief Executive of Dialog Axiata PLC and Mr. Ashok Pathirage, Chairman of Softlogic Group at the official launch of Per Day Life Insurance Plan