As part of its ongoing proactive efforts to enhance the satisfaction, motivation, and skills development of its over 5000 member-strong painter community in the country, Dulux has employed a MHP –Mind, Heart and Pocket- approach for its painter engagement journey.
This involves efforts and activities towards strengthening the relationship between painters and AkzoNobel (in the form of family gatherings, scholarship opportunities for painters’ children, personalized greetings, etc.), skill and knowledge enhancement (trainings, certifications, complaint handling, etc.), and continuous rewards schemes.
“In offering more painter engagement, encouraging talent development, and by listening to feedback, we hope to foster a more inclusive and respectful work environment for our painters to feel valued,” said Upendra Gunawardhana, Head of Marketing at AkzoNobel Sri Lanka.
“We look out for both the professional and personal development of our painter community, and as a result we hope to build on their loyalty to Dulux paints, so that they are always motivated to perform at their best.”
In order to ease operational tasks, AkzoNobel has also developed novel digital enhancements for the benefit of its professional painters – namely in significantly improving its current mechanisms for painter registration, payments, and providing visibility and transparency of spend to prevent paint wastage.
Additionally, the deployment of a simplified QR barcode program for painter loyalty has empowered its painter community by first ensuring they can all participate.
Among its many features, “Dulux Connect” enables online tracking of painter purchases and usage to develop mind, heart, and pocket programs to build loyalty and brand advocacy with a core set of painters.
Through the app, painters can also select their preferred retail outlets and in turn, retailers too can motivate painters to continuously buy from their store.
AkzoNobel’s new digitization drive also includes the introduction of the “Painter Market Place” App launched in February this year - an online platform that helps connect Dulux customers from across the country with professional painters closest to them.
This is another route through which painters themselves can enhance their earnings.
While numerous online interfaces have been introduced to better serve its customers, AkzoNobel has more notably committed to bringing ease to its customers.
Those looking to brighten up their walls can now choose colors with confidence; all from the comfort of their own homes.
Customers can log in to the easy-to-use “Dulux Preview Service (www.duluxpreviewservice.com/sl)”, and harnessing the magic of augmented reality technology, can view how the colors of their choice look in their actual living space.
Additionally, each look can be saved and shared with family and friends to help narrow down selections.
AkzoNobel adds its expertise too, offering suggestions for color schemes, before the customer finally purchases the paint – all with just few clicks on their smartphones.