The four race meets are the Cavalry Supercross (11th & 12th June), the Pannala Circuit Meet I (29th to 31st July), the Commando Challenge (8th & 9th October) and the Pannala Circuit Meet II (12th & 13th November).
The Commando Challenge will be conducted at a newly-constructed supercross track at the Commando Regiment Training School at Uwa Kudaoya.
With the formalisation of CEAT’s support to these events, the brand becomes the title sponsor of the two main championships in Sri Lanka for motorsports, the CEAT Sri Lanka Super Series and the CEAT SLADA Championship comprising of another five race meets.
This is the third successive year that CEAT is supporting the CEAT Sri Lanka Super Series and the seventh year of sponsorship of the CEAT SLARDAR/CEAT SLADA Championship.
“As the manufacturer of performance-driven tyres that dominate the key product segments in the local market, there is a clear synergy between the brand and motor racing,” CEAT Sri Lanka Vice President Sales & Marketing Mr Ravi Dadlani said.
“We are proud to have played an acknowledged role in the renaissance of local motor sports in recent years, and believe our support to both SLADA and SLARDAR is in the best interests of the competitors and the fans.”
Besides its sponsorship of the CEAT SLADA Championship and the CEAT Sri Lanka Super Series, CEAT supports the race meets conducted by the Sri Lanka Army and the Sri Lanka Air Force, as well as the sport’s governing body Sri Lanka Automobile Sports (SLAS).
As part of its partnership with SLAS, CEAT Sri Lanka is the principal sponsor of all Ford Laser/Mazda 1300cc and 1500cc and Nissan March 1000 cc ‘one-make’ racing events conducted during the year, at which all competing drivers race on CEAT radial tyres.
A global tyre brand present in 110 countries and now headquartered in India, CEAT is an acronym that stands for Cavi Electrici Affini Torino, or Electrical Cables & Allied Products of Turin, with origins that date back to 1924 in Italy.
CEAT Sri Lanka manufactures half of the country’s pneumatic tyre requirements, and CEAT is the highest selling radial tyre brand in the country.
Photo caption : At the signing of the sponsorship agreement for the 2016 CEAT Sri Lanka Super Series (from left) Messrs Rodney Mason - Committee Member SLARDAR, Nishan Wasalathantri - President SLARDAR, Vijay Gambhire – Managing Director/CEO CEAT Sri Lanka and Ravi Dadlani - Vice President Sales & Marketing, CEAT Sri Lanka.