The new campaign combines a perfect offering and ideal time for Sri Lankan customers to become owners of a new Ranger.
“We are proud to be celebrating our ‘Built Ford Tough’ heritage during the Month of October with exclusive offers for Ranger, a truck that truly defines the segment,” said David Westerman, Managing Director, Asia Pacific Emerging Markets, Ford Motor Company.
Ford has leveraged its global engineering resources in building tough pickup trucks that are known and trusted for their durability, safety and capability.
The love for Ford trucks is deeply rooted in the hearts of people across the region from its F-150 to the Ford Ranger.
As Ford’s best-selling vehicle, Ranger sets the benchmark in the pickup truck segment with an uncompromising blend of robust capability, safety, craftsmanship and advanced technologies that enable solutions to everyday challenges.
With upto 230 mm of ground clearance, Ranger is one of the toughest and most capable trucks built to endure the most hostile environments, extreme temperatures and treacherous terrains.
The Ranger also features a stylish, smart and functional new interior, alongside a best-in-class combination of water-wading, towing and payload capabilities.
Advanced safety technologies of the Ranger offer an unmatched level of occupant protection in its segment.
From a body structure that includes a side impact protection beam to a collapsible steering column, Anti-lock Braking System (ABS) and Electronic Brake Force Distribution (EBD), the Ranger delivers top performance in both active and passive safety, helping it earn 5-star NCAP safety rating.
“The Ford Ranger combines the unmatched capability, safety and efficiency that drivers expect from a truck, combined with a high level of comfort and refinement unseen in this segment,” said Westerman.
“With outstanding power and performance, including an array of smart technologies, the Ranger builds on the strengths that Ford customers have told us they love, taking the drive to a whole new level.”
“We are excited to be celebrating Ford’s Truck Month campaign through October, providing a great opportunity for customers to experience their own ‘Built Ford Tough’ pickup truck” said Chamath Tennnekoon, CEO, Future Automobiles (PVT) Ltd.
About Ford Motor Company
Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan.
With about 203,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles.
At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics.
The company provides financial services through Ford Motor Credit Company.
For more information regarding Ford, its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com
About Softlogic Holdings
Softlogic Holdings PLC is one of Sri Lanka’s foremost, dynamic conglomerates, with leading market positions in the country’s growing economic sectors; retail, healthcare, ICT, automobiles, leisure and financial services.
Softlogic holds Authorized Distributorships for key global brands and today, employs over 9,000 people in its offices located in Sri Lanka and Australia. www.softlogic.lk