On the ranking, Interbrand said: “With smartphone sales volume up since Q1 2014, a current global market share of 20 percent, and a place among 2014's Best Global Brands, Huawei is moving at full speed and making its mark on the world.
Jez Frampton, Interbrand’s Chief Executive, said: “Huawei’s rapid growth and long-term investments in its brand helped it earn a place among the world’s most valuable brands. Despite its low brand awareness in the US, Huawei has gradually expanded its reach around the world.” “It continues to demonstrate its technological prowess in both its consumer products as well as in its enterprise solutions—and it remains well positioned to meet the needs of customers in both emerging and developed markets,” Frampton said.
“Huawei is honored to receive this acknowledgement from Interbrand,” said Shao Yang, VP of Marketing, Huawei Consumer Business Group. “This important recognition for Huawei is evidence of our relentless commitment to ‘Make it Possible’ for people everywhere to enjoy our premium quality products. We are now ranked number three globally in terms of smartphone shipments, and our brand recognition is growing steadily in key regions such as China and Western Europe. We also continue to focus on building the Huawei brand globally.”
China's Huawei is the world's third largest smartphone provider in the world, and a major global force in telecommunications and networking. A household name in Asia and increasingly in Western markets, Huawei is also rapidly becoming a market leader in Latin America and Central Asia, and a major player in Canada. In 2013, Huawei launched its "Make it Possible" campaign aimed at making the connected world a reality for more people.
According to IDC’s Worldwide Quarterly Mobile Phone Tracker, Huawei achieved 6.9% market share, up from 4.3% in Q2 2013, shipped 20.3 million smartphone units, and achieved the highest year-on-year increase among leading vendors at 95.1%. In Q2 2014, Huawei Consumer Business Group (BG) retained its number three position in global smartphone shipments for the fourth consecutive quarter, according to market research and analysis firm International Data Corporation (IDC). According to global market research company IPSOS, Huawei’s brand awareness reached 52% globally and 68% in China in 2013, a year-on-year increase of 110% and 113% respectively. Huawei’s brand awareness also saw significant improvement in markets such as South America, Southeast Africa and Europe.
Photo Caption - Huawei became the first Chinese company to rank in Interbrand's Top-100 Best Global Brands of 2014.
