The merger enables both organizations to join forces and collate resources, knowledge and expertise in the direct marketing arena while diversifying and expanding their market reach in the country for their unique services.
VoiceD Marketing Services plays a critical role by providing an experienced, well-trained sales force for their clientele to market their products and services.
The organization takes pride in educating its workforce on financial literacy in addition to ethical sales and marketing practices and continues to work on the professional and direct marketing skills of its people.
Commenting on the significance of this collaboration, the CEO of VoiceD, Mr Nadeeka Hettiarachchi states,
“Evolution is part and parcel of every venture an organization sets on.
We had seen direct marketing play a crucial role in the revenue generation of organizations regardless of scale.
Yet in the recent past, we had observed the same organizations adapt to digital means to expand their revenue flow.
We at VoiceD Marketing welcome this change in mindset amongst our target audience, and we are proud to present a unique solution where we combine our expertise in direct marketing with the pioneers of digital marketing, Hello Digital Lanka.
This was, we believe that our customers will be able to access unexplored opportunities of reaching their target audience, influence their purchase behaviour, and positively impact their bottom line.
We are extremely grateful for Hellow for offering their invaluable service, and we look forward to marking a new milestone in marketing soon”
Hello Digital Lanka is a unique startup based in Kurunegala.
They have a wide range of experience across Digital marketing and web Security solutions.
Commenting on the partnership, the Director of Hellow Graeme Couchman States.
“We are thrilled to partner with VoiceD, as we’ve seen their rapid development in the direct marketing scope.
We understand that a combined way forward which touches on digital, direct, and other forms of marketing, is the best fruitful solution that can be offered to our clientele.
We look forward to more impactful initiatives from this partnership”
With this merger, Hello Digital Lanka (Private) Limited will be managed by the Management of VoiceD.
Hellow direct marketing arm will be directly operated under VoiceD and the international business arm will continue to operate under the brand name of Hellow.