The keynote speaker Mr. Deshal de Mel; Economist and Head of Business Development at Hayleys Global Beverages, who also serves as a Non-Executive Director of Sampath Bank PLC and SC Securities (Pvt Ltd) shared his valuable insights about this timely topic.
An eminent panel of experts consisting of Mr. Malraj Kiriella -Director General of the Sri Lanka Tourism Development Authority, Mr. Sarath Premakumar - Head of Healthcare & Consumer Division CIC Holdings PLC and Mr. Imal Fonseka - CEO of Ceylon Biscuits Ltd; added value to the session by sharing their industry expertise.
Mr. de Mel drew the audience’s attention to global and local economic trends. Valuable insights were shared on economic growth conditions, fiscal position of the Sri Lankan economy, External sector performance and its impact on exports and imports.
Commenting on the program Mr. de Mel said, “I must congratulate CIM SL for this excellent initiative.
It’s an opportune moment to discuss a topic of this nature as organizations cannot ignore the role budgeting and forecasting plays in their business operations, especially in a highly competitive market”.
Finally, the lively and informative panel discussion addressed real life examples ranging from the FMCG industry, Leisure Industry, Healthcare Industry as well as Technology and its role in changing social and consumption patterns in Sri Lanka.
Presentation of tokens and concluding thoughts were given by Mr. Sanjika Perera, Chairman, CIM Sri Lanka, followed by A vote of Thanks by Mr. Charaka Perera, Head of Membership Development who appreciated the support received from sponsors, Sampath Bank, First Capital, Honda, BSC, Atlas, Serendib Flour Mills, Talent Circle, Cool Planet, Richardson, Fairway Holdings, Ranjana's Ceramics, Don Carolis, Kanrich Finance, Bigbon, LankanGlobal and Sarva Integrated.
The chartered Institute of Marketing Sri Lanka organizes many versatile events catering to the varying needs of its members, thereby adding value to its membership and contributing towards the excellence in the marketing profession of Sri Lanka.
The CIM talking point series has been initiated as a part of the Continuing Professional Development (CPD) programme which enables the members of the Institute to further develop their professional careers.
The Chartered Institute of Marketing (CIM) UK is the world’s largest professional body for Marketing.
CIM Sri Lanka is the first international branch of CIM UK comprising the largest number of members, both professional and students of CIM outside the UK; 1,800 student members and over 1,000 professional members respectively.
The regional institute has always campaigned for greater recognition and excellence in the Marketing profession in Sri Lanka, through education, training, and professional development.
