From USA and Brazil to the Philippines, Australia and China, and many points in between, the world has opened up for 25 Sri Lankan families whose shopping with the Arpico retail chain has won them all-expenses-paid holidays to 15 popular destinations.
Twenty five lucky families drawn from more than 200,000 coupons of shoppers who met the stipulated criteria in December 2014, received their Arpico ‘Win the World’ prizes from the retail giant recently, and will have till end June 2015 to holiday in the destinations they won.
Covering five continents and encompassing North and South America, Europe, Africa, Asia and Australia, these holidays are inclusive of visa, food, accommodation, pocket money and air tickets.
“This was one of the most successful consumer promotions ever, in terms of the prizes on offer and the response from our customers,” said Minodh de Sylva, Head of Marketing at Richard Pieris Distributors.
“We set a new sales record in December 2014 outperforming our targets, in contrast to many other retailers who have reported lower than expected seasonal sales.”
Familiesthat shoppedat Arpico Supercentres or Arpico ‘Daily’ outlets for Rs. 3,000 to Rs.7,500 in December 2014, with three nominated brands among their purchases,were eligible to win 17 of the 25 holidays to destinations such as Thailand, Singapore, Malaysia, India, Vietnam, Philippines or Dubai.
Families that shopped for Rs. 7,500 to Rs. 15,000 with three nominated brands were eligible to win four holidays to South Africa, Australia, China or Japan, while high-spenders whoshopped for Rs. 15,000 or more with three nominated brands vied for holidays to USA, England, France or Brazil.
The nominated brands were Anchor, Coca Cola, Delmege, Domex, Dove, Kelloggs, Kohomba Baby, Knorr, Marina, Munchee, Revello, St. Clairs, Surf Excel, Todlo and Prima Treats.
The Arpico chain now comprises 17 Arpico Supercentres, 29 showrooms and 16Arpico ‘Daily’ mini supermarkets.
The Arpico Supercentres, the company’s flagship outlets, offer extensive parking, bill payments, banking facilities, lifestyle needs and the widest range of products ranging from household goods, electronic appliances, to kitchenware and furniture, with the promise to shoppers that they are the most convenient shopping destinations in the country.
Photo Caption: Lucky winners of the Arpico 'Win the World' promotion.
