Adding to the excitement of the upcoming Sinhala and Hindu New Year, “Viva Pathum Vaasi”offers consumers an attractive opportunity to win branded home appliances and refresh the look and feel of their home for the festive season.
The promotion features Rs. 100 Lakhs worth of home appliances and attractive discounts for the purchases from Singer outlets island-wide.
“Upgrading your home with valuable appliances to make life more convenient is a wonderful welcome to the Sinhala and Hindu new year,” said Ravindra De Coonghe, Marketing Director – GSK.
“Purchase a 400 gram Viva Avurudu promotional pack containing a scratch card and redeem the prize or discount indicated.
Every scratch card contains a valuable prize ranging from rice cookers to refrigerators or in-store discounts from Singer.”
Avurudu season is a busy time for any household. This is a period that Sri Lankans need more energy due to heightened domestic social activities.
Viva Pathum Vaasi will enable consumers to Do More and make the best out of this Avurudu with its promising offer by adding convenience to the lives at the same time they sip an Energizing tasty cup of Viva.
“During the Avurudu season many Sri Lankans lead busy lives making it difficult to complete household chores easily and quickly using traditional ways,” said Darshana Jayasinghe, GSK’s Nutrition Category Manager.
“Viva hopes to enrich the lives of its loyal consumers this Avurudu season by offering valuable home appliances that will help them in their domestic chores.”
Viva is a malted food drink, which contains the richness of malt and milk along with nutrients which are known to help release energy from food.
Viva is a brand of GlaxoSmithKline, the world’s leading research-based pharmaceutical and healthcare company committed to improving the quality of human life by enabling people to Do More, Feel Better and Live Longer.
Photo Caption
1.) Ravindra De Coonghe, Director of Marketing (GSK), speaks at the Viva Pathum Vaasi press conference.
2.) Mahesh Wijewardene, Director – Commercial & Marketing – Singer (Sri Lanka) PLC, and Ravindra De Coonghe, Director of Marketing (GSK), unveil the Viva Avurudu pack.
3.) Exchanging of the MoU. From left to right: Mahesh Wijewardene, Director – Commercial & Marketing – Singer (Sri Lanka) PLC, Kumar Samarasinghe, Director – Sales & Sewing Marketing – Singer (Sri Lanka) PLC, Asoka Pieris, Chief Executive Officer – Singer Group of Companies, Sunil Mehra, Chairman / Managing Director - Consumer Healthcare (GSK), Ravindra De Coonghe, Director of Marketing (GSK), Kumar De Silva, Director of Sales (GSK).
