In today’s world where supermarkets and self-service is immensely popular, packaging has become one of the key elements that make a product standout of the rest.
Unique packaging doesn’t only grab the consumer’s attention, but also lead towards the trial of the product.
In other words, packaging is a silent sales person that is a strong coercive force.
Having understood the pivotal role that packaging plays in today’s market, the Sri Lanka Institute of Packaging (SLIP) conducts an annual competition to choose the best packaging in different industries.
The criterion for judgment is based on innovativeness, functionality, graphical appeal, efficiency and environmental performance.
The gift box is made of recycled paper and repudiate tea and it presents some of the finest HELADIV teas and tea accessories in an environmentally friendly and luxurious fashion.
The lightweight gift box is an ideal representation of Ceylon Tea and all it stands for and this award winning product is available at the Heladiv Tea Club and Odel - Alexandra Place.
