Five short videos have been unveiled on YouTube and other social channels as part of the campaign, with each showing the tension of a person choosing whether they should eat the last sweet themselves, or give it to their loved one.
A Nestlé UK spokesperson said: “The Rolo brand has been loved by generations of consumers in the UK for more than 75 years. This Autumn it is back with five new videos – some funny, some dramatic and some emotional – but all asking the iconic question ‘Do you love anyone enough to give them your last Rolo?”
A refreshment of the brand’s Facebook and Twitter channels also forms part of the campaign.
