Expressing his satisfaction of the brand's performance, C. W. Mackie PLC - Executive Director, Mangala Perera said that despite a turbulent macro environment and market conditions, Sunquick was able to increase the market share as the category leader while securing both top line and bottom line growth., “Our local adaptations really indicate the market acceptance of the brand and the loyalty of the masses towards Sunquick brand."
Giving details of the brand's acceptance in the marketplace, General Manager, Jerome Jayasinghe said that the excellent performance of the brand has resulted in securing a market share of 61.9 % in the category. It has maintained its leadership position during the past years.
"Sri Lanka witnessed a strong upsurge in tourism after the end of the civil war, In order to capitalize this opportunity we have initiated and developed an exclusive distribution channel to meet the upcoming trends and opportunities which is now serving the leisure industry in Sri Lanka. Sunquick has a strong position in the HORECA sector due to our food service solutions and support programmes from beverage to multiple application. Sunquick is distributed island-wide by Scan Products Division of C W Mackie PLC," he said..
Sunquick is a Danish-based international brand and available in more than 120 countries globally. Scan Products division of C. W.Mackie PLC in Sri Lanka is the local partner for bottling, distribution and marketing Sunquick under the original Danish recipe for the last 35 years. The brand gives Scan consumers the opportunity to have high quality world renowned natural fruit drink to taste and it is an ideal product to share with their loved ones.
Sunquick is a reliable and trustworthy brand which always gives opportunity for consumers to experience the same great refreshing taste and the same uniform original recipe with high level of quality and contains no artificial sweetness, colours or flavourings. Since it is a concentrated product with recommended 1 + 9 dilution ratio it is economical and gives value for money. Further, it is a family drink and provides real natural taste of fruits for the whole family.
C. W. Mackie PLC is a diversified group of companies with a presence of more than 114 years in the country and is a listed company in the Colombo Stock Exchange.
Scan products division of C. W. Mackie is engaged in manufacturing, importing, and distribution of branded FMCG Products specializing in food and beverage category which includes, well known local and international brands such as Sunquick Fruit Juice, Ovaltine, , Scan Brand Bottled Water, Kotagala Kahata, Scan Jumbo Peanuts, Ocean Fresh Tuna, Star Brand Essences / Colourings, Scan Jack Mackerel and CW Mackie PLC’s newly acquired subsidiary Kelani Valley Canneries product range “KVC” Sauces, Chutneys, Jams and its Spicy range further strengthen Scan’s product portfolio.
Scan consist of state-of –the- art factories for bottling of Sunquick fruit juice, bottled water which are fully automated factories with zero human touch in the processing line and also Scan is maintaining EU standards and certified in SLS, accredited with ISO 9001:2008, ISO 22000:2005, HACCP, GMP to maintain very high level of quality standards. Scan always gives utmost priority to maintain this high quality level with high quality standards.
