Via the Creative Accelerator programme the three brands have each launched a Facebook campaign tailored to users in each country and the devices they use to access the social media site.
As part of the creative process the programme takes into account bandwidth targeting to ensure advertisers only deliver messages to people who are able to receive it.
For example, if an advertiser wants to deliver a video they would still be able to do so on mobile in emerging markets by selecting 3G, 4G, and wi-fi.
Advertisers can then target a different type of creative (such as an image) to people on lower bandwidths.
The Creative Shop team is also collaborating with a further four brands, including Samsung, Axe, Virgin Mobile and Lifebuoy and their agencies to build creative across all devices, and to help them take into account geographic, linguistic, technological and cultural considerations.
