The brand was launched as a catwalk collection in 2014 both in Sri Lanka at the Sri Lanka Design Festival and internationally at the London Graduate Fashion Week.
With its commercial launch in 2015, Rum Punch established its signature of cool prints, batik dye techniques, contrast detailing, bold, fashion-forward designs and versatility in wear, thereby distinguishing Rum Punch from its contemporaries.
The tagline ‘Discover Your Island Spirit’ embraces everything that is unique about island living that Rum Punch so readily embraces.
Online fashion retailer, Zalora, is the preferred partner in South East Asia for over 1,500 global fashion brands such as Mango, Dorothy Perkins, River Island, DKNY, Miss Sixty, Marc Jacobs, Levis, New Look, Nike, Daniel Wellington, and many others amongst a carefully chosen and curated portfolio of fashion brands.
“We were very impressed by Rum Punch’s perspective on fashion,” said Joanne Teh Ai Ling – Swimwear Buyer at Zalora.
“It’s chic, trend right, and adds something new and exciting to our portfolio.”
With distribution across 10 markets in the Asia Pacific region Zalora’s customers are as diverse as they are many.
With over 20 million visitors to the site each month viewing and purchasing from 20,000 plus products, Rum Punch will stand among the ranks of leading international brands.
“We are extremely excited about this partnership and look forward to connecting with the international customer base that Zalora offers.
We are proud to represent Sri Lanka on this global fashion platform amongst the world’s leading fashion brands, and to take our timeless island spirit across our shores to theirs,” said Binara Seneviratne.
As a designer Rukshika Fernando Seneviratne visualised Rum Punch as an exclusive brand for discerning holidaymakers.
A former Senior Designer for Victoria Secret at MAS Holdings and a graduate of Northumbria University UK through the AOD International Design Campus, Rukshika’s fashion ethic is original, chic and versatile.
Co-owner and co-founder Binara Seneviratne provides the business acumen and strategic leadership for Rum Punch, drawing on over a decade of experience in operations and management at MAS Holdings and amanté.
Rum Punch will be available locally in July, through fashionmarket.lk, a chic online fashion store with curated looks comprising of designer pieces.
The brand is also in the process of exploring other retail avenues with leading local retailers and plans to target resort destinations such as the Maldives, Seychelles and Mauritius in the near future.
Captions:
1.) (From Left) Binara Seneviratne & Rukshika Fernando Seneviratne, Co Founders of Rum Punch with Sarah Illyas and Joanne Teh Ai Ling of Zalora, Malaysia.
2 & 3.) Rum Punch showcases at Fashion Innovation Runway SLDF 2014.
