Godrej is a key player in the Sri Lanka household insecticide market and having own manufacturing set up, with brands like Good knight & HIT spanning the market across all the major formats: Coils, Liquid Vaporizers and Aerosols.
With nearly 30 years of global expertise in this category, Good knight has now introduced Good knight Fast Card – a new mosquito repellent format, the first of its kind – in the country, which will appeal to consumers due to its quick effect, ease of use and attractive price.
The highlight of Good knight Fast Card is that it burns for just few minutes, instantly driving mosquitoes away, while remaining effective for nearly four hours.
It consumes no electricity and is easy to use, which makes it different from all other repellents in the market. The product has been priced at Rs. 40 for a booklet of 10 cards, which means Rs. 4 per card.
Announcing the launch of Good knight Fast Card, Mr. Anirban Banerjee, Head- SAARC & Global Exports, Godrej Consumer Products Ltd., said, “A large part of the population in our countries do not use any mosquito repellent. We feel that there is a need for a solution that is effective, easy to use, and at a price point that is attractive to the masses.
Simple, innovative and economical, this format promises to change the way Sri Lankan consumer looks at mosquito repellents.
All one needs to do here is fold, light, and blow out for instant protection”.
Attending the launch, Anurag Jain, Country Manager, Godrej Consumer Products Ltd., had this to say:
“Good knight Fast Card is a format that has been launched for the first time in Sri Lanka.
It is an easy to use product with unique features such as quick efficacy, high affordability and most importantly, does not need any electricity.
I am confident that this Quick Fix innovation will thrill Sri Lanka’s vast populace”.
CSR platform of Good knight Fast Card
The Good knight Fast Card TV commercial communicates a strong public awareness message on “prevention is better than cure” concept, to the audience.
“Prevent risk and protect human lives” is the opening message of the TVC which highlights Fast Card’s commitment and corporate social responsibility towards a ‘dengue free’ nation.
The message also educates about keeping home and surroundings clean, inhibiting mosquito breeding places.
Godrej has also introduced a very interesting digital initiative to engage the consumers on social media and mobile platforms to take forward this initiative.
About Godrej Household Products (Lanka) Pvt. Ltd.:
Godrej Household Products (Lanka) Pvt. Ltd (GHPL) is a Sri Lanka-based FMCG company with a range of leading household and personal care products, and a major player in the Sri Lankan market.
Its brands include Godrej Expert, Aer, Abha, GoodKnight, Cinthol, HIT and many more which are household names all over the country.
Godrej is also a leader in hair colors and household insecticides in this sub-continent.
Three of its brands (Good Knight, Cinthol and Godrej Expert Hair Color) are ranked among the 100 most trusted brands in India by Economic Times – Brand Equity.
GHPL is a 100% subsidiary of USD 1.4Bn Godrej Consumer Products Ltd. It is a part of the GCPL SAARC Operations which has a strong presence across SAARC countries outside of India like Bangladesh, Sri Lanka, Nepal, Pakistan and Myanmar.
The company is driven by its mission to continuously enhance the quality of life for consumers in high-growth markets with affordable home care, personal care and hygiene products of superior quality.
It also has a strong emerging presence in markets outside India. As part of increasing its global footprint, the company has recently acquired 60% rights in Cosmetica Nacional, a Chilean hair color company.
The acquisition of the pan-African Darling Group, as well as Rapidol and Kinky in South Africa, have given GCPL leading positions in the rapidly growing African ethnic hair care market.
With further acquisitions in West Africa, the Megasari Group - a leading household care company - in Indonesia, the Issue Group and Argencos - two of the leading hair colorant companies - in Argentina, Keyline Brands in the United Kingdom, and Godrej Global Mideast FZE, Godrej now owns international brands and trademarks in Asia (excluding India), Latin America, Africa, Europe, Australia, Canada and the Middle East.
