It was a scene of excitement, anticipation, magic and sheer Lux glamour when Unilever’s iconic beauty brand Lux, wowed consumers with their latest innovative activation of ‘Lux Fragrant Gold’ which saw French Roses being aerially dropped, with the much talked about Lux French Rose Fragrant Pendant being handed over to those fortunate enough to secure a winning rose amongst the many hopeful ladies who gathered to partake in the excitement of the day.
Fragrance experience zones, celebrity meet and greet, also the opportunity to capture the moment at special rose adorned photo walls, were all part of the full days experience for those celebrating Valentine’s day.
The cities where the action took place was a hive of activity, with those celebrating Valentine’s Day turning up in numbers, eager to win themselves a beautifully crafted French Rose Fragrant pendant.
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