Titled ‘At Leisure,’ the collection rides on the zest of healthy and active living that has become an aspiration of the modern consumer.
It weaves elements of sportswear into fashion, resulting in creations that almost nonchalantly reflect enthusiasm and power.
Launched on 30th of January, the collection uses fabrics most suited for the local weather: cottons, cotton rayon, crêpe and viscose dominate, while the dramatic use of mesh in some designs is intended to render a youthful exuberance too.
Representing its take on exotic athleisure, ODEL’s Spring Collection 2019 pays attention to detail in the types of trims used to enhance everyday outfits to iconic pieces that reflect a passion for life and strength of body and mind.
This is achieved though silhouette fits, floral and exotic prints, cuts, sew details and play with zestful colours including shades of red, pink, maroon, blue, yellow, lavender, mint, gold, lilac, green and orange.
‘At Leisure’ is inspired by world-renowned designers such Sandra Mansour, Victoria Beckham, Troy Sport, Red Valentino, Josie Natori and Burberry who have also incorporated the concept of ‘athleisure’ into their collections.
“Our Spring 2019 collection is focused on showcasing the influence fitness and healthy living has on fashion, while encouraging healthier lifestyles,” said Ms Desiree Karunaratne, Group Marketing Director of Softlogic Holdings which owns ODEL.
“There is a fast growing trend among our consumers who are now opting to live fitter and healthier lives.
With our specially curated ‘At Leisure’ collection we hope to cater to that customer segment that is aware of the importance of the balance between one’s physical, mental and spiritual health, while at the same time inspiring more consumers to adopt this trend which focuses on comfort and freedom.”
The theme of the collection also runs through ODEL’s jewellery selection, with emphasis on elements such as tassels, beads, and embellishments.
The floral and exotic motifs, similar to the ones in the clothing designs can also be found in the store’s matching home collection.
Pictured here are some of ODEL’s just-in Spring 2019 creations.
