During the gala awards ceremony held at the Ozo Hotel, Colombo, graced by senior Rainco Management, customers and well-wishers, the company handsomely rewarded the raffle draw winners who had participated in the innovative competition.
The first five lucky winners received Bed Room Sets worth Rs 200,000 each.
Eight second place winners were gifted Singapore tours with two tickets per person followed by 60 third place winners receiving a cash bonanza of Rs 10,000 each.
All customers who purchased a Rainco Mosquito Net during the period 01 December 2018 to 15 February 2019 received a scratch coupon card and were eligible to participate.
The mobile driven campaign drew an unprecedented response of over 35,000 entries.
Consumer participation in the competition was made extremely easy.
Customers who purchased a Rainco Mosquito Net simply gave a missed call to 0720 111 444 to receivea4-digit promotion code.
They then had to call 0720 111 000 and register with the promotion and enter their secret scratch coupon code to be eligible for the draw.
Every single customer who registered for the raffle drawreceived instant reloads ranging from Rs 50-100 ensuring all Rainco Mosquito Net consumers became winners.
Explaining the reasoning behind the successful campaign, Ahmed Aroos, Chief Operating Officer, Rainco (Pvt) Ltd, said, “An objective of organising this promotion was to encourage and incentivise Sri Lankans into the habit of using mosquito netsas it is the safest form of protection from mosquitoes and the ideal solution.”
As the leading mosquito net brand in Sri Lanka, Rainco mosquito nets are world class, manufactured to stringent quality standards, with innovative vector control designs.
Aesthetically designed, the mosquito net products portfolio includes Golden, Pearl, Freedom and Comfort, crafted to suit individual customer requirements.
Additional innovative features such as ‘smart tuck, smart loop and smart fix leverage the best practices and standards manufacturing products that are truly cutting-edge.
“Our organisational vision and purpose is to enrich peoples’ lives through our products.
We believe we have added a lot of value not only through the product but also through the experience we are providing.
This promotion has engaged many of our rural and semi-urban consumers who have received fantastic gifts and further encouraged their use of the mosquito nets,” added Aroos.
As a testament to craftsmanship, Rainco clinched the Silver for ‘Innovative Brand of the Year’ in 2017at the Sri Lanka Institute of Marketing Brand Excellence Awards hasalso been presented the prestigious ISO-9001:2015 Certification in recognition of their quality mosquito nets.