Hemas revolutionalised the Sri Lankan market in 2003, by introducing an economical detergent powder to the consumers. Diva has made laundry simple, easy and less time consuming by removing dirt faster with minimal effort.
Over the years, Diva's market share has expanded rapidly with more consumers converting from soap to detergent powder. Within a short time span, Diva has made a significant change in the marketplace, offering convenience, quality and superior value, as Diva grew in popularity, the brand wanted to give back to its loyal customers.
Diva realized that owning land was the ultimate dream for millions of Sri Lankans. Hence, after engaging with its loyal customers, Diva pro-actively took steps to make its consumers' dream a reality by initiating the Diva land promotion initiative.
The inaugural Diva consumer promotion titled 'Ravumata Idamak' commenced in 2011. Valuable plots of land, close to Colombo was on offer for its winners. In 2012, under the theme 'Nuwanakkariya Idamak' Diva consumers were invited to participate in a similar promotion where 3 valuable plots of land, close to Colombo were awarded to its winners.
Last year, for the third consecutive time, Diva spearheaded yet another mega consumer promotion titled 'Nidhan Ekka Idam' where 4 valuable plots of land, close to Colombo were gifted to the winners.
To-date, a total of 16 plots have been gifted to Diva's loyal consumers through its land distribution promotion. As its popularity grew, Diva added other prizes to its consumer promotion such as fridges, motor bicycles and cash, in order to increase the number of loyal consumers who are rewarded.
This year, Diva consumer promotion titled 'Idame Vasanawawa' was carried out from May to August. Five lucky Diva consumers were granted their wish of owning a plot of land close to Colombo.
The five lucky winners of the plots of land worth 1 million each are Nisantha Weerasinghe of Udubaddawa; Sameera Sampath of Beralapanathara; P.H Chandra of Thalpe; Sisira Ananda Perera of Kotogoda and R.P.D Rajapakshe of Digana.
In keeping with the Hemas mission of Enriching Lives of consumers, in addition, to cash prizes of Rs.10, 000 on a daily basis, this year, Diva has generously gifted valuable gold coins to 18 lucky winners. The winners were facilitated during a ceremony held recently at Galarari Hotel.
“As a housewife, when buying my daily needs, I always chose products that are superior value for money. That is why I chose Diva. Through Diva, I was able to save time, effort and money. Today, I have been rewarded with a gift more valuable than all these conveniences. Now I know for certain that I have made the right decision in choosing Diva' stated a land winner, Nisantha Weerasinghe of Udubaddawa.
“I lived more than 8 years in a rented house. My wife went abroad to earn money to buy land. My only child is living in one of my relative’s houses. Now with this land, we can live as one family. Stated a beaming, Sisira Ananda Perera of Kotogoda, another land winner.
“Diva has awarded 16 plots of land over the last four years to its loyal consumers. We feel proud and privileged to be a part of this effort to help enrich the lives of our consumers.
This effort is in line with the mission of Hemas PLC. The increasing number of consumer responses we keep receiving year on year is proof that we are connected with our consumers” stated Shanaka Fernando, Brand Manager, Diva, Hemas FMCG.
Diva has announced that a similar consumer promotion will be organized in 2015. All loyal customers of Diva are invited to start collecting Diva packages so that they can participate in this popular consumer promotion and have a chance at making their dream of owning their own land a reality.
About Hemas
Hemas Holdings PLC is a diversified conglomerate with a focus on four key sectors namely; healthcare, fast moving consumer goods, transportation and leisure.
Photo Captions :
Pic One (L-R) : Thusith Gunawarnasuriya – Director Supply chain, Subir Chowdhury – Director Sales, Nilika Goonetilleke – Director Finance, Niranjan Perera – Director Human Resources, Roy Joseph – Managing Director, Dimuthu Jayasinghe – Director R & D, Fiona Juriansz Munasinghe – Marketing Manager, Rakesh Khosla – Director Marketing, Shanaka Fernando – Brand Manager (Diva) and Duminda Uyangoda – Brand Executive (Diva) along with the Diva land winners.
Pic Two : The five lucky land winners of Diva Idame Wasanawa (L-R: K.B Nisantha Weerasinghe, R.P.D Rajapakshe, Sameera Sampath, Sisiara Ananda Perera and P.H. Chandra)
Pic Three : The 18 Gold Coin winners and 5 Land winners of Diva Idame Wasanawa.
