Breaking during last night’s (Sunday 2 November) X Factor Results show on ITV the spot, created by agency of record Fallon London, aims to be a celebration of the natural magnificence and beauty of trees, showing a cross section of generations enjoying and responding to lush woodlands.
The creative has been developed to demonstrate to consumer that thanks to Velvet’s three tree promise they can do their bit without compromising on quality. Nicola Coronado, marketing director at Velvet said the brand was “thrilled with the new creative campaign developed by Fallon”.
“It brings to life Velvet’s unique proposition in an emotive, meaningful way which gives consumers another great reason to choose Velvet,” she said.
Dave Dao, Fallon creative director, added: “It’s the people behind Velvet that have made this brand so special. All we have done is bring that to life in advertising.”
The 30 second film was written and art directed by creative Chloe Grindle and directed by James W Griffiths.