With the increasing focus on the travel industry coupled with Sri Lanka’s booming tourism and the revival of new transportation systems with new highways, Softlogic’s partnership with King Long infuse a paradigm shift into the local luxury transportation industry.
Softlogic Automobiles also celebrated its 50th luxury coach unit sale for the year 2015 further exemplifying the need for quality luxury coaches in the market.
The company also announced that it has taken its service offering to a new level, providing all King Long customers with 24hr Road-Side Assistance comprising of two crew’s, who will be on call to attend to any service requirement.
The company has heavily invested in extensive spare parts stocks taking inventory management to the next level.
Chamath Tennekoon - CEO Automotive Sector of Softlogic Holdings PLC commented, "True to our group slogan “Best in the Business” we are delighted about the partnership we enjoy with the globally leading King Long luxury coach brand.
King Long together with Softlogic, pay close attention to changes in user requirements as well as industry trends and continue to innovate, resulting in products that best fit market requirements.”
He further added, “A King Long owner is assured that from the point of release a comprehensive service is accessible to the customer.
Our excellent support service has built the trust and confidence of our customers in King Long, and has propelled the brand to reach the number one position within a very short span of time.
This has resulted in recurring customers, not only in the bus operator segment but also in the luxury tour operator segment.
By purchasing a King Long branded vehicle, customers can enjoy a comfortable experience and peace of mind in all respects”.
Softlogic Automobiles launched the luxury King Long Bus range which included the most popular models XMQ6900Y (37 seater) and XMQ6117Y (45 seater) along with the Kingo Passenger Vans and Mini Vans in November 2014.
The King Long Bus range, comprises of buses with seating capacities of 29, 37, 45, 49 all powered by latest German technology.
Shehan de Tissera – Head of Operations of Softlogic Automobiles (Pvt) Ltd. opined, "The new King Long bus range embraces traditional international design with a rounded and smooth body line, resulting in a classical look.
The interior adopts top notch structure, with split type luggage rack, top interior air duct and front and back molding roof.
Our customers have the option of customizing these products as per any requirement.
Softlogic Automobiles has gradually diversified to become a complete transport solutions provider in Sri Lanka.
Our internationally-trained technical team can provide mechanical repair and servicing, accident repairs and body shop repairs further taking care of our valued customers".
King Long is the national bus manufacturer of China.
Over the past ten years, King Long has sold over 400,000 vehicles internationally and served various business fields; such as passenger transport, tourism and group transport.
King Long has embraced a culture of innovation and technical maturity which has enabled King Long to gain a strong reputation in Europe and Australia besides the Asian Region.
About Softlogic Automobiles (Pvt) Ltd.
Softlogic Automobiles (Pvt) Ltd. is one of the premier automobile companies in Sri Lanka and a subsidiary of Softlogic Holdings PLC.
Softlogic Holdings PLC, is a highly diversified conglomerate.
The company has expanded and entered the key growth sectors of Retail, Healthcare, ICT, Automobiles, Travel & Leisure and Finance & Insurance, holding authorized distributorships for a number of well-known global brands.
About King Long
Founded in 1988, Xiamen King Long United Automotive Industry Co. Ltd. is fully committed to R&D, production and sale of buses.
The company is a leader in developing, manufacturing and selling large-and-medium-sized coaches and light vans.
The King Long facilities cover a total area of 200,000 square meters with over 1,800 employees, of which 400 are technical staff.
Photo Caption
1.) Chamath Tennekoon - CEO Automotive Sector of Softlogic Holdings PLC
2.) Shehan de Tissera – Head of Operations of Softlogic Automobiles (Pvt) Ltd.
3.) Close inspection on a King Long luxury coach
4.) Softlogic Automobiles enhanced its service capability for the world renowned King Long luxury transport vehicle range through expanding its Main Service centre in Rajagiriya
5.) Main Service centre in Rajagiriya the one stop shop for all King Long owners
