“We have been representing Ben 10, Ben 10 Alien force, and Powerpuff girls, and from this year we will add the following Warner brothers portfolio which includes Batman, Superman, Looney Tunes, Tom & Jerry, Scooby Doo, Mr. Bean and Music Art & Dance (MAD).
It is our intention to grow the CNE business in Sri Lanka by leveraging these global icons through product and promotional license”, said MD Rainco, Fazal Fausz.
Brand Licensing Associates (BLA) which has been established as a separate division of Rainco, promotes all these global brands.
“It is a fully fledged division, which coordinates all transactions between the licensor and the licensee”, explained Fausz.
At the event which was held at ………….., Industry experts shared their experiences on how they benefited from tying up with global brands, while there was an opportunity for those present to clarify any doubts they may have had about licensing.
Fausz stressed the fact that BLA only offers the authentic product and promotional license and that Rainco is the only representative in Sri Lanka who is authorized to sell this license.
“There are over 5000 SKU's that potential licensees can choose from. Corporate clients from the FMCG industry too could look at promotional licensing opportunities”.
Anand Singh , Director , Cartoon Network Enterprises, South Asia, Turner International India Pvt. Ltd. said, “Sri Lanka is an important market for Turner and we have been seeking partnerships to strengthen our foothold in it.
With Rainco as our representative for our key franchises, we are confident of making headway in the market and fortifying our success .”
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ABOUT CARTOON NETWORK ENTERPRISES
Cartoon Network Enterprises (CNE), a specialized licensing and merchandising division of Cartoon Network, works towards driving long-term value for the Network and its properties, and is responsible for setting up new businesses leveraging the equity of the characters via consumer products, promotional licensing, home videos, interactive games, publishing, etc.
Cartoon Network Enterprises has pioneered the Indian licensing and merchandising industry by establishing the concept of promotional licensing with a host of clients in the kids’ space as well as non-traditional, non-kids’ companies.
Winner of the Licensor of the Year Award (constituted by Franchise India) CNE also introduced the concept of third party licensing with the launch of Beyblades.
CNE is expanding its product and property portfolio by launching merchandise around the popular CN animation show Roll No 21.
ABOUT TURNER INTERNATIONAL INDIA PVT. LTD.
A division of Time Warner, Turner International India Pvt. Ltd. is the arm of Turner Broadcasting System, Inc. that creates and manages the sales, distribution, marketing of Turner's news and entertainment brands in India and South Asia region including CNN International, Cartoon Network, POGO and WB.
The company also manages advertising sales and distribution for HBO and distribution for HBO Defined and HBO Hits in India.
