A first in Sri Lanka, this promo started with a team from Shree FM asking every single passenger on two morning buses leaving Colombo what gift he or she wished they could get during this Avurudu season.
From TVs, washing machines, refrigerators and sewing machines, to bicycles and clothes, and even laptops and mobile phones, every single item wished for by the occupants of these two lucky buses, a value of more than Rs. 1 million, was waiting for them when they arrived in Anuradhapura and Matara just a few short hours later.
Commenting on this first-in-Sri Lanka Avurudu Promo, Shree FM Assistant Programme Director Chathura Wijerathne said, "We wanted to create an immediate sense of wish fulfilment for people that, during Avurudu, make that extra effort to travel long distances to their homes and families.
Not only is what we have done unheard of locally but, and more importantly, we feel we have rekindled the potential magic of Avurudu for many of our listeners."
Adding to this, EBC Radio Network Chief Operating Officer Chalaka Gajabahu said, “Not only was this innovative promo a first in Sri Lanka but it also truly captured the spirit of Avurudu for all who participated.
Also, in keeping with our goal to delight every Sri Lankan, whether through our exciting programming or our innovating promos, we at Shree FM and our other EBC Radio Network stations will soon be rolling out a number of sensational innovations to truly wow all Sri Lankans over the coming year.
So keep your ears open, and prepare to be amazed!”
Photo captions:
1.) Shree FM Assistant Marketing Director Kishore Vithanachchi, handing over an Avurudu gift to a lucky bus passenger
2.) Shree FM Assistant Programme Director Chathura Wijerathne handing over an Avurudu gift to a lucky bus passenger
3.) EBC Radio Network Chief Operating Officer Chalaka Gajabahu handing over an Avurudu gift to a lucky bus passenger
4.) Shree FM Head of Promotions Jayantha Perera handing over an Avurudu gift to a lucky bus passenger
5.) Shree FM Promo team
