In about 10 years’ time, wallets will become something of a curiosity. We will all wonder why we ever bothered to carry around so many cards, cash and receipts.
Fiat has turned to guerrilla tactics to launch its Panda Cross embarking on an outdoor campaign to take the brand’s message directly to its target audience’s urban environment.
Coca-Cola has announced a $3bn cost-cutting plan during its third-quarter earnings report, having noted a flat growth in revenue to $12bn for the quarter.
Omnicom has revealed a 7.4 per cent increase in worldwide revenue to $3,749.6m for the third quarter of 2014, as well as total pre-tax charges of $8.8m on its failed merger with Publicis Groupe.
Consumer goods company Reckitt Benckiser has completed an agreement with Aurelius to licence out the Scholl Footwear brand as it continues to focus on its health, hygiene and home sectors.
Ebay Enterprise has extended its email marketing partnership with British Airways for a further three years following a competitive pitch.
Google’s latest efforts to crack down on online piracy have received a mixed reaction from advertising trade body ISBA, which has called into question the search giant’s motives.
Could things be looking up for Yahoo CEO Marissa Mayer? The company reported sales up $1.09bn in the third quarter, 1.5 per cent more than a year earlier.
The Oscars of Sports Awards Ceremonies in Sri Lanka.
Nestle brand Rolo has asked again ‘Do you love anyone enough to give them your last Rolo?’ in a new marketing campaign.
